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Advertising red books identify agencies key contacts

2009 LexisNexis Advertising Red Books: Advertisers & Agencies
LexisNexis Advertising Red Books: Agencies July 2009, Paperback, 1891 clean tight pages, used library Withdrawn Copy, cover, sides and corners of the book shows wear.
Advertising Red Books Identify Agencies Key Contacts
Media companies and advertising agencies:
* Use our agency linkage to help pitch your media
* Find advertisers that use your specific type of media to pitch your services to
For over 100 years, LexisNexis Advertising Red Books has been providing competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. And with LexisNexis Advertising Red Books, you can make confdent decisions, knowing that the data is compiled and published by the LexisNexis Group,a global leader in comprehensive and authoritative legal, news and business information.
Making swift, sound decisions is a daily part of business. People throughout your organization must be armed with the knowledge needed to make informed, strategic decisions to achieve goals and stay ahead of the competition.
The uniqueness of LexisNexis Advertising Red Books is in our advertisers-to-agencies linkage, our in-depth agency database and our up-to-date agency and advertiser content. What kinds of research can you do with The Advertising Red Books
Use our agency linkage to help pitch your media
Find advertisers that use your specific types of services to identify opportunities
Check-out your competition (agency or advertiser we include billings, expenditures or sales) and explore potential conflicting accounts
Find the most current names in advertiser and agency personnel for telemarketing, direct marketing, creating lead lists, populating your CRM and recruiting
Locate the owner of a brand for cross-promotion or co-op initiatives
The Advertising Red Books provide current, detailed data, including:
Agency accounts, specializations, gross billings by media, and contact information for agency personnel
Advertisers with significant spend on advertising annually
Specific advertising data such as approximate annual advertising spend by media and agencies retained by the Advertiser
Information on nearly 125,000 brand names
For over 30 years, LexisNexis has been synonymous with innovation in the information industry. In 1973, LexisNexis actually pioneered the field of online research by introducing the Lexis service. The companion Nexis
service launched in 1979 with its extensive collection of news and business information.
As a world-leading provider of enhanced information services and information management tools, LexisNexis combines our experience and innovation to offer you:
Groundbreaking information technology solutions for multiple platforms
Easy-to-use products and advanced information- sharing tools
High-quality public records, news, business, legal, financial, market, and intellectual property information
Access to more than 35,900 reputable sources and 4.8 billion documents